When it comes to marketing insurance and winning your customer over, the challenge is threefold: First, you need to battle numerous misconceptions and prejudices surrounding insurance. Then you need to cut through the noise and show your consumers how you’re doing it differently, and lastly, you need to gain their trust.

Being in the insurance industry, we deal with risk on a daily basis. There are many different types of risk, but one that has really captured the spotlight of late is people risk. People risk falls under the category of operational risk, which focuses on the risks that arise when people, processes or systems fail.