PRESS RELEASE 1 JULY 2024
Introducing Unisure’s rebrand and new strategic direction
London, United Kingdom – Today the Unisure Group announces an exciting rebrand to reflect the company’s newly launched purpose and values, and recent strategic repositioning.
In our new purpose “to provide sought-after International Health and Life Insurance solutions with trusted partners”, we’re on a collective mission to insure individuals and organisations all over the world, futureproofing the workplaces of tomorrow.
“Our brand needed to reflect the new way forward for our business, and clearly communicate who we are and what we offer,” says Unisure Group CEO, Barry Sundelson. “These beautiful new creatives that we’re launching today do exactly that, through clear and intuitive positioning, and a fresh, crisp approach.”
New look and feel
When Unisure was founded over 11 years ago, our original Baobab tree logo only paid tribute to our strong African roots. Since then, however, we’ve expanded our insurance solutions, opened offices on three additional continents, and diversified our team.
Our new, streamlined logo reflects our international reach and audience, and we’ve simplified, clarified and modernised our look.
“We’ve refreshed our logo, making it crisp and clean with more geometric and aesthetically pleasing shapes which also creates incredible flexibility for our brand and visual design. We’ve kept the same charcoal grey and ‘Unisure Blue’ that our clients and policyholders have come to associate with our world-class professionalism and reliability,” explains Unisure Creative Design Lead, Willem Botha, “but we’ve introduced a new tagline (‘International Insurance’) and replaced the red in our previous logo with a bright orange accent to signify upliftment and our optimism for the future growth of the business.”
Strategic repositioning
Of course, it goes without saying that the journey of streamlining our brand wasn’t only about changing our look and feel. Throughout the rebranding process, our Marketing and Business Development teams meticulously analysed our internal organisational culture, market trends, product structures, and consumer preferences to ensure that our strategic repositioning accurately reflects our commitment to being a focused, solutions-driven, and customer-centric provider.
“Going forward we’re going to be honing our International Health and Life Insurance marketing and product focus, strongly punting what makes our Unisure proposition so unique, and letting our company purposes and values guide our strategic decision-making,” says Unisure Head of Marketing, Loura Joubert. “Our focus over the next three years is on offering globally mobile individuals and corporates high premium International Health and Life Insurance products through trusted partners and a strong broker network.”
We’re energised and ready to take our business to new heights, and we look forward to embarking on this new chapter of Unisure’s growth and success.
For more information on who we are and what we do, visit our homepage at www.unisuregroup.com.